HONG KONG TOURISM BOARD

DISCOVER HONG KONG

From inception to execution and everything in between, I've worked on campaigns for Hong Kong Tourism Board at a time when travel has come to a halt. Along with keeping the world engaged with everything Hong Kong has to offer, I also worked on campaigns to keep Hongkongers engaged with the city, encouraging them to explore more.

360 HONG KONG MOMENTS

Grey Group Hong Kong was briefed to create a series of content that would keep global audiences engaged with Hong Kong and its people before borders open once more with travel bubbles and easing of COVID restrictions.

We decided to create a series of videos, each focusing on a different element, from food, to shopping, to the vast outdoors in Hong Kong.

HOLIDAY AT HOME

We were briefed to get Hongkongers excited about their city once more and enjoy Hong Kong to its fullest while we cannot travel.

We came up with a series of communications to encourage Hong Kong to venture out and engage with Hong Kong with a fresh perspective.